OUR STORY
ABOUT THE CREATOR
Kenza, a French-Algerian designer, founded Nooraya with a clear vision: to offer unique, ethical, and comfortable modest clothing. Passionate about fashion and design, she designs each piece alongside her mother, in a true artisanal process where every seam is carefully and precisely hand-sewn.
Nooraya stands out for its exclusive, entirely hand-sewn designs that combine comfort and style without compromise. Each creation embodies a perfect balance between innovation, simplicity, and elegance, with particular attention paid to durable, high-quality materials.
For Kenza, Nooraya is first and foremost a family adventure, a brand born from know-how passed down from mother to daughter. Each garment embodies this deep commitment to responsible fashion, where craftsmanship and authenticity are at the heart of the creative process.
A CREATION FROM THE HEART
Modesty & Elegance
"I have always dreamed of creating clothes that combine uniqueness, ethics and absolute comfort. My goal is to offer women pieces in which they feel beautiful and comfortable, without compromising on their values.
Unable to find anything that matched this vision, I decided to design them myself, alongside my mother, crafting each seam by hand with passion and meticulous attention to detail."
OUR VALUES
Original & Authentic
At NOORAYA, we are redefining fashion standards by combining elegance, ethics and comfort, imagined and designed in France.
We create a space for all women, celebrating individuality through creations that embody confidence, unity, and modesty in their most authentic form.
Founded with passion and conviction, NOORAYA is committed to designing pieces ethically, allowing women to flourish, with timeless and versatile designs that respect both style and values – designed to embrace every unique sense of fashion.
CRAFTSMANSHIP
At Nooraya, each piece is hand-sewn in France with care and passion.
Valuable expertise for authentic, sustainable and profoundly human creations.
QUALITY
Each piece is made with carefully selected materials to offer comfort, fit and durability.
At Nooraya, quality is not a detail, it's a promise.
INTENTION
Nothing is left to chance.
Each Nooraya piece is thoughtfully designed: from the choice of materials to the cut, everything is conceived to honor your values and accompany your most precious moments.